DeLaval support Earth Hour
The global dairy equipment manufacturer DeLaval engage their international hubs to turn the lights out in support of Earth Hour.
DeLaval International announced today that it will be turning lights out on Saturday March 26 from 20:30 to 21:30 local time to mark Earth Hour 2011. “Supporting the World Wildlife Fund’s Earth Hour initiative is another opportunity for us to show our sustained commitment to address climate change within the dairy industry,” DeLaval CEO Joakim Rosengren said. “We encourage our employees to switch off, unplug and join millions of people around the world in raising awareness about climate change and greenhouse gas emissions on Saturday.”
Earth Hour 2011 will be celebrated across the DeLaval brands and regions by switching off main building exterior lighting and interior lights in lobbies and reception areas, shutting down business center equipment, and encouraging employees to turn out their office lights and equipment.
“At DeLaval we are convinced that every small step matters. Doing ‘more with less’ means supporting milk producers around the world improve resource efficiency on farm while we improve the efficiency of our own operations,” Joakim Rosengren said.
DeLaval identified in 2009 a consistent way to address the climate challenge and integrate sustainability into their business model. The initiative is called Sustainable Dairy Farming (SDF) and is a holistic approach based on measuring and improving the performance of a dairy farm in terms of four interlinked resource pillars: Animal Welfare, Environment, Social Responsibility and Farm Profitability.
Earth Hour is a global initiative organized by the WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for environmentally sustainable action. In March 2010, Earth Hour became the largest voluntary action ever as a record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off.
More than 30 DeLaval entities around the world will turn off non-business critical lighting and encourage staff to switch off at home.
